論網(wǎng)絡(luò)商城的營(yíng)銷(xiāo)策略



【論文摘要】文章對(duì)國(guó)內(nèi)網(wǎng)上商店的發(fā)展現(xiàn)狀和未來(lái)展望進(jìn)行探討，并分析了目前國(guó)內(nèi)網(wǎng)上商店所面臨的一些問(wèn)題。文章還從C2C購(gòu)物網(wǎng)站淘寶網(wǎng)店發(fā)展的基本條件出發(fā)，通過(guò)淘寶網(wǎng)店的經(jīng)營(yíng)現(xiàn)狀、網(wǎng)店特色、網(wǎng)店行業(yè)情況及SWOT分析，對(duì)“深情商城”網(wǎng)上商店進(jìn)行系統(tǒng)綜合剖析，使之能盡快找出其快速發(fā)展的成功經(jīng)驗(yàn)與存在的問(wèn)題。同時(shí)還對(duì)該網(wǎng)店的營(yíng)銷(xiāo)策略進(jìn)行分析，通過(guò)對(duì)其自身推廣、Adwords推廣、博客營(yíng)銷(xiāo)以及論壇營(yíng)銷(xiāo)的周期效果進(jìn)行對(duì)比，選擇幾種效果較好的方法進(jìn)行推廣，對(duì)于效果不明顯的方法加以改進(jìn)或者尋求新的推廣路徑，以減少資源浪費(fèi)，使 “深情商城”網(wǎng)上商店能夠利用最短的時(shí)間、最低的成本達(dá)到最好的效果。這對(duì)加快網(wǎng)上商店的發(fā)展有一定的指導(dǎo)意義。



【關(guān)鍵詞】網(wǎng)上商店；SWOT；網(wǎng)絡(luò)營(yíng)銷(xiāo)；Adwords推廣；論壇營(yíng)銷(xiāo)



" affectionate mall " online marketing strategy

【Abstract】Based on the development status of domestic online stores and future prospects were discussed, and the analysis of the current domestic online shop facing some problems. The results show that the store shopping website from C2C basic conditions, and through the current situation of management, the results show that the shop online features, and online industry of SWOT analysis, "affectionate mall" online stores for comprehensive analysis, the system can quickly find its rapid development of successful experiences and problems. In this shop are also analyzed, the marketing strategy by its own promotion, marketing and promotion, blog how BBS marketing cycles, compared several good method, the method for the effect is not obvious improvement or seek new extension path, in order to reduce the waste of resources, make "affectionate mall" online stores can use the shortest time, lowest cost to achieve the best effect. To accelerate the development of online shop has certain directive significance.



【Keywords】Online shop; SWOT; Internet Marketing; Adwords marketing ；BBS marketing

目 錄



前 言 3

1．國(guó)內(nèi)網(wǎng)上商店的發(fā)展現(xiàn)狀與展望 4

1.1國(guó)內(nèi)網(wǎng)上商店所面臨的問(wèn)題 5

1.2國(guó)內(nèi)網(wǎng)上商店的未來(lái)展望 6

2.“深情商城”網(wǎng)店的經(jīng)營(yíng)現(xiàn)狀分析 7

2.1“深情商城”網(wǎng)店的特色分析 8

2.2“深情商城”網(wǎng)店所經(jīng)營(yíng)的行業(yè)分析 9

2.3“深情商城”網(wǎng)店SWOT分析 10

3. “深情商城”網(wǎng)店的營(yíng)銷(xiāo)策略 12

3.1“深情商城”網(wǎng)店的線上營(yíng)銷(xiāo) 12

3.2“深情商城”網(wǎng)店的線下?tīng)I(yíng)銷(xiāo) 16

4. “深情商城”網(wǎng)店的不足和建議 18

5.結(jié)論 19

參考文獻(xiàn)： 21

附 錄： 22