網(wǎng)絡(luò)營(yíng)銷在國(guó)際貿(mào)易中的應(yīng)用

內(nèi) 容 摘 要:
在網(wǎng)絡(luò)經(jīng)濟(jì)快速發(fā)展的今天,基于電子商務(wù)的網(wǎng)絡(luò)營(yíng)銷以其快捷、方便 互動(dòng)的特點(diǎn)日益成熟并成為21世紀(jì)新經(jīng)濟(jì)的亮點(diǎn)，本文通過對(duì)網(wǎng)絡(luò)營(yíng)銷的概述以及國(guó)際貿(mào)易的現(xiàn)狀、特點(diǎn)及發(fā)展趨勢(shì)的闡述，深刻地分析了在當(dāng)今信息時(shí)代高速發(fā)展的時(shí)刻網(wǎng)絡(luò)營(yíng)銷在國(guó)際貿(mào)易中的應(yīng)用，并通過分析網(wǎng)絡(luò)營(yíng)銷在國(guó)際貿(mào)易應(yīng)用中所存在的問題提出了一些解決對(duì)策。盡管存在問題，但網(wǎng)絡(luò)營(yíng)銷在國(guó)際貿(mào)易中應(yīng)用的趨勢(shì)將不可阻擋，并將引領(lǐng)我國(guó)的貿(mào)易不斷走向世界。

關(guān)鍵詞：網(wǎng)絡(luò)營(yíng)銷  國(guó)際貿(mào)易   應(yīng)用  問題及對(duì)策
 
Abstracts:
Rapid economic development in the Internet today, Web-based e-commerce marketing for its fast, convenient and interactive features become more sophisticated 21st century highlights of the new economy, this paper, an overview of network marketing and international trade status, characteristics and development trends elaboration, a profound analysis of the rapid development in today's information age time network marketing application in international trade, and by analyzing the application of network marketing in international trade issues that exist in some solutions. Despite the problems, but network marketing in international trade trends in the application will not be blocked, China's trade will continue to lead the world.

Keywords:  network marketing  international trade  application  problems and Countermeasures

目  錄

內(nèi) 容 摘 要: II
Abstracts: III
一、 引言 1
二、 網(wǎng)絡(luò)營(yíng)銷概述 1
（一）現(xiàn)代網(wǎng)絡(luò)營(yíng)銷含義 1
（二）網(wǎng)絡(luò)營(yíng)銷相對(duì)比傳統(tǒng)營(yíng)銷所具有的優(yōu)勢(shì) 2
三、網(wǎng)絡(luò)營(yíng)銷在國(guó)際貿(mào)易中的應(yīng)用 2
（一）網(wǎng)站的建設(shè)及推廣 2
（二）網(wǎng)絡(luò)營(yíng)銷策略與傳統(tǒng)營(yíng)銷策略的整合 4
（三）理性選好網(wǎng)絡(luò)營(yíng)銷方式，更好的推廣本企業(yè)和本產(chǎn)品 4
（四）首選我國(guó)外貿(mào)企業(yè)互聯(lián)網(wǎng)營(yíng)銷的B2B平臺(tái)營(yíng)銷 4
四、網(wǎng)絡(luò)營(yíng)銷在國(guó)際貿(mào)易應(yīng)用中存在的問題及對(duì)策 6
（一）各國(guó)普遍存在的問題 6
（二）我國(guó)所面臨的問題 7
（三）我國(guó)應(yīng)對(duì)問題所采取的對(duì)策 8
五、 結(jié)束語 10
參考文獻(xiàn): 10