14頁，近20000余字

Abstract: Along with social development, the risk also increases immediately, it has already seeped into society, business enterprise, personal square aspect noodles of life at anytime and anywhere .The insurance industry will become China the first promoting in 21st century, but everyone know the insurance is a kind of invisible product, very difficult promote, move customer to purchase, and everyone avoid as taboo to living chronic illness to wait forever a vocabulary. How to promote insurance? What techniques does it have? It’s a necessity to the insurance profession personnel to this topic study. The point of the article's thesis is main and a few techniques and solid example that the introduction promotes insurance. I hope my paper can be a help to the personnel engaged in this aspect work.
Key words：Insurance, promote, skill, example, customer



摘 要：隨著社會的發(fā)展，風險也隨之增長，它已滲入社會、企業(yè)、個人生活的方方面面，無時不在，無處不有。保險業(yè)將成為中國２１世紀的第一推銷，但大家都知道保險是一種無形產品，很難去推銷，去打動客戶去購買，而且大家都忌諱生老病死等詞匯。那如何去推銷保險呢？它的技巧又有哪些呢？對這個話題探討對保險行業(yè)人員十分有必要。該篇論文的重點是介紹推銷保險的主要幾種技巧及實例。我希望我的論文能對那些打算從事此方面工作的人員有所幫助。
關鍵字：保險，推銷，技巧，實例，客戶


Outline:
Ⅰ.Brief introduction to insurance in the development circumstance of our country
Ⅱ. Insurance promoting process
Ⅲ. Four major insurance promoting skills
1. The community that looks for customer expands a method
2. The telephone receives callers the technique of door around
3. Handle objection to counter-question a method quickly
4. The action which helps realize bargain helps realize a method
Ⅳ.Conclusion

Bibliography：
1．Benedict Kruse，《市場營銷英語》，外語教學與研究出版社，1998.1
2．羅振文，《第一推銷》，廣東經濟出版社，1999.6
3．Michael Resend，INSURANCE，清華大學出版社，1998.