目     錄

摘要………………………………………………………………………………………… 1
1、我國證券報(bào)道的現(xiàn)狀分析……………………………………………………………  1
　1.1我國證券市場的概況及國內(nèi)外的形勢………………………………………………2
　1.2我國證券報(bào)道面臨的機(jī)遇和挑戰(zhàn)……………………………………………………2
　1.3我國證券報(bào)道取得的成績……………………………………………………………3
　1.4我國證券報(bào)道發(fā)展中的不足…………………………………………………………4
2、我國證券報(bào)道的對(duì)策……………………………………………………………………7
　2.1媒體加強(qiáng)自身證券新聞業(yè)務(wù)…………………………………………………………7
　　2.1.1選好證券報(bào)道的題材和報(bào)道方式………………………………………………7
　　2.1.2及時(shí)澄清證券報(bào)道的信息謬誤…………………………………………………7
　　2.1.3力求證券報(bào)道的又快又好又全…………………………………………………8
　　2.1.4提高證券新聞的寫作技巧………………………………………………………8
　　2.1.5加強(qiáng)對(duì)記者綜合素質(zhì)和職業(yè)道德的培養(yǎng)………………………………………8
　2.2協(xié)調(diào)好社會(huì)各方面的力量……………………………………………………………9
　　2.2.1加強(qiáng)與證券管理部門的聯(lián)系……………………………………………………9
　　2.2.2加強(qiáng)理性投資教育………………………………………………………………9
　　2.2.3證券報(bào)道應(yīng)堅(jiān)持法制觀念………………………………………………………9
　　2.2.4加強(qiáng)證券新聞評(píng)論管理…………………………………………………………10
　3、我國證券報(bào)道的發(fā)展…………………………………………………………………10
　　3.1加快跨媒介跨地域合作……………………………………………………………10
　　3.2媒體證券新聞業(yè)務(wù)的創(chuàng)新和發(fā)展…………………………………………………11
　　3.3加快網(wǎng)絡(luò)數(shù)字媒體的發(fā)展…………………………………………………………11
結(jié)束語………………………………………………………………………………………11
參考文獻(xiàn)……………………………………………………………………………………12
致謝…………………………………………………………………………………………12
作者簡介……………………………………………………………………………………12
聲明…………………………………………………………………………………………13
　　　
論我國證券報(bào)道的發(fā)展

　　
　?。壅∫萆蟼€(gè)世紀(jì)90年代后，我國在上海、深圳相繼成立了兩家證券交易所，開始公開發(fā)行股票。證券市場隨著我國社會(huì)主義市場經(jīng)濟(jì)的不斷完善而飛速發(fā)展，證券活動(dòng)正日益滲透到人民的生活中。證券報(bào)道在傳遞證券市場信息時(shí)對(duì)受眾的投資行為起著舉足輕重的作用，它已成為人民每天的“精神食糧”。為此證券報(bào)道的發(fā)展前景成為各行各業(yè)所關(guān)注的焦點(diǎn)。當(dāng)前，我國證券報(bào)道的選材不當(dāng)、深度不夠、報(bào)道證券信息不準(zhǔn)確，不及時(shí)、誤導(dǎo)投資者等現(xiàn)狀已不能適應(yīng)證券市場的發(fā)展需求，本文通過分析我國證券報(bào)道的現(xiàn)狀，提出應(yīng)對(duì)的措施，總結(jié)經(jīng)驗(yàn)，勇于創(chuàng)新，為我國證券報(bào)道的發(fā)展提供一個(gè)借鑒。
　?。坳P(guān)鍵詞］證券報(bào)道；證券市場；發(fā)展
　　　　The prospect of securities report in china
　　　

　　　Abstract: After 1990’s, two Stock Exchanges in Shanghai and Shenzhen were established respectively and began to issue. Stock Exchanges develop rapidly with the continuously improvement of market economy of socialism in our country. Securities’ activities have been coming into people’s life. Securities report plays an important role in the Stock Exchanges’ information transmitting to the investment behaviour of public and it has become people’s daily “spiritual food”. Thus , the  prospect of securities report in china becomes the spotlight of every walk of life. At present, securities report in our country can’t select material appropriately and profoundly. Besides, the information about securities can’t be accurately reported in time and has the status of misleading. All these can’t adapt to the development demand of Stock Exchanges. So my thesis here is to try to put forward relevant measures , sum up experience and make bold innovation so as to offer a reference for our securities report’s development.
　　　Key words: Reports of Stoek Marketing；Stock marketing；development