摘 要
　　
近年來，民營資本投資傳媒業(yè)已是不爭(zhēng)的事實(shí)，一方面，傳媒要發(fā)展壯大需要巨額資本，另一方面，民營資本為利潤(rùn)所吸引，需要借助媒體資本增值，面對(duì)產(chǎn)業(yè)發(fā)展的需要，國家也放松了相關(guān)的政策限制。電視業(yè)是傳媒業(yè)重要的組成部分。本文選取電視業(yè)這個(gè)民營資本進(jìn)入最為活躍的領(lǐng)域進(jìn)行分析探討。首先論述了民營資本投資電視業(yè)的理論依據(jù)，其次對(duì)民營資本和電視業(yè)的概念界定，最后從民營資本投資電視業(yè)的模式著手，分析在當(dāng)前的政策體制下，民營資本投資電視業(yè)存在的問題及走出困境的辦法在于：制定相關(guān)法律法規(guī)；在產(chǎn)業(yè)政策方面，應(yīng)促進(jìn)產(chǎn)權(quán)明晰；對(duì)于民營電視產(chǎn)業(yè)本身，通過多元化經(jīng)營，注重人才資本等措施，從而達(dá)到民營資本與電視業(yè)良性發(fā)展的雙贏局面。
　　　
【關(guān)鍵詞】民營資本 電視業(yè) 投資


Abstract

　　In recent years, it is a definite fact that the nongovernmental capital has invested to the media industry. On one hand, the media industry need huge capital to expand; On the other hand, the nongovernmental capital invest to the media industry in seeking for substantive profit. The government policy becomes flexible to some extent in facing with development of the media industry. The TV industry is the most important part in the media industry.
　　In this paper, the TV industry which the nongovernmental capital invested actively is to be analyzed. Firstly, the theory foundation of nongovernmental capital investment to the TV industry was reviewed. Secondly, the media industry and nongovernmental capital is to be defined in brief. Thirdly, the present models and problems of the nongovernmental investment in the TV industry were concluded, which are combined with the present situation in our country. Finally, suggestions of government dealing with the dilemma are to be put forward, which are: Laws and regulations need to be defined; Policy of property right should be distinguished; Nongovernmental organization should be transformed themselves. All mentioned are advantage to both TV industry and nongovernmental capital.
　　
【Key words】: Nongovernmental Capital; TV industry ; Investment