江鈴輕型商用車尋找國際目標(biāo)市場的營銷模型分析.rar
江鈴輕型商用車尋找國際目標(biāo)市場的營銷模型分析,摘 要 中國的汽車工業(yè)經(jīng)歷了近半個(gè)世紀(jì)的發(fā)展并取得了顯著的成就，但在營銷能力上與世界先進(jìn)的汽車企業(yè)相比仍然存在著很大的差距。在西方許多大企業(yè)中，國際市場的營銷已成為維持企業(yè)生存和發(fā)展的第一大支柱。它們?cè)谑澜绶秶鷥?nèi)組織生產(chǎn)和銷售，成為多國性的跨國企業(yè)，大公司如此，中小企業(yè)也日益重視海外市場的拓展，隨著全球經(jīng)濟(jì)一體化進(jìn)...
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內(nèi)容介紹
原文檔由會(huì)員 九陰真經(jīng) 發(fā)布
摘 要
中國的汽車工業(yè)經(jīng)歷了近半個(gè)世紀(jì)的發(fā)展并取得了顯著的成就，但在營銷能力上與世界先進(jìn)的汽車企業(yè)相比仍然存在著很大的差距。在西方許多大企業(yè)中，國際市場的營銷已成為維持企業(yè)生存和發(fā)展的第一大支柱。它們?cè)谑澜绶秶鷥?nèi)組織生產(chǎn)和銷售，成為多國性的跨國企業(yè)，大公司如此，中小企業(yè)也日益重視海外市場的拓展，隨著全球經(jīng)濟(jì)一體化進(jìn)程的加快，中國企業(yè)對(duì)海外市場的開拓顯得越來越重要。
為了應(yīng)對(duì)新競爭者、新產(chǎn)品不斷進(jìn)入市場的威脅，為了應(yīng)對(duì)日益白熱化的市場激烈競爭，為了拓展江鈴汽車股份有限公司發(fā)展前景，提高江鈴輕型商用車國際市場占有率，江鈴如何尋找海外市場顯得至關(guān)重要。本文在對(duì)中國輕型商用車出口現(xiàn)狀進(jìn)行分析的前提下，著重分析了江鈴輕型商用車進(jìn)行海外市場開拓的原動(dòng)力和壓力以及主要發(fā)展方向，并對(duì)其目標(biāo)市場進(jìn)行了詳細(xì)的細(xì)分，擬對(duì)江鈴輕型商用車實(shí)施海外直接投資，尋找目標(biāo)市場國進(jìn)行營銷模型分析。
【關(guān)鍵詞】江鈴汽車 輕型商用車 營銷模型 國際目標(biāo)市場
Abstract
Auto industry of China have got some visible achievements in past fifty years, but there are wide gaps in marketing capability of auto enterprises between China and developed countries. International Marketing has already become a backbone to support the enterprise’s subsistence and development in the western countries. The enterprises set up production and sales network in more than 2 countries, and become multinationals. It is going to be more important that Chinese enterprises concentrate on overseas market extending.
Market competition is fiercer as new competitor and new product wedging. Therefore, it’s important to how to find overseas market of JMC product market share rate in order to increase and develop company foreground. In this paper, the Chinese light commercial vehicle exports analysis of the present situation, under the premise Jiangling focused on analysis of the light commercial vehicle for developing overseas markets motivation and pressure and the main direction of development, its target market and conducted a detailed breakdown of the proposed implementation of Jiangling light commercial vehicles, foreign direct investment, Find the target market country marketing model.
【Key Words】GM Crops; Light Commercial Vehicles; Marketing Model; International Target Market
中國的汽車工業(yè)經(jīng)歷了近半個(gè)世紀(jì)的發(fā)展并取得了顯著的成就，但在營銷能力上與世界先進(jìn)的汽車企業(yè)相比仍然存在著很大的差距。在西方許多大企業(yè)中，國際市場的營銷已成為維持企業(yè)生存和發(fā)展的第一大支柱。它們?cè)谑澜绶秶鷥?nèi)組織生產(chǎn)和銷售，成為多國性的跨國企業(yè)，大公司如此，中小企業(yè)也日益重視海外市場的拓展，隨著全球經(jīng)濟(jì)一體化進(jìn)程的加快，中國企業(yè)對(duì)海外市場的開拓顯得越來越重要。
為了應(yīng)對(duì)新競爭者、新產(chǎn)品不斷進(jìn)入市場的威脅，為了應(yīng)對(duì)日益白熱化的市場激烈競爭，為了拓展江鈴汽車股份有限公司發(fā)展前景，提高江鈴輕型商用車國際市場占有率，江鈴如何尋找海外市場顯得至關(guān)重要。本文在對(duì)中國輕型商用車出口現(xiàn)狀進(jìn)行分析的前提下，著重分析了江鈴輕型商用車進(jìn)行海外市場開拓的原動(dòng)力和壓力以及主要發(fā)展方向，并對(duì)其目標(biāo)市場進(jìn)行了詳細(xì)的細(xì)分，擬對(duì)江鈴輕型商用車實(shí)施海外直接投資，尋找目標(biāo)市場國進(jìn)行營銷模型分析。
【關(guān)鍵詞】江鈴汽車 輕型商用車 營銷模型 國際目標(biāo)市場
Abstract
Auto industry of China have got some visible achievements in past fifty years, but there are wide gaps in marketing capability of auto enterprises between China and developed countries. International Marketing has already become a backbone to support the enterprise’s subsistence and development in the western countries. The enterprises set up production and sales network in more than 2 countries, and become multinationals. It is going to be more important that Chinese enterprises concentrate on overseas market extending.
Market competition is fiercer as new competitor and new product wedging. Therefore, it’s important to how to find overseas market of JMC product market share rate in order to increase and develop company foreground. In this paper, the Chinese light commercial vehicle exports analysis of the present situation, under the premise Jiangling focused on analysis of the light commercial vehicle for developing overseas markets motivation and pressure and the main direction of development, its target market and conducted a detailed breakdown of the proposed implementation of Jiangling light commercial vehicles, foreign direct investment, Find the target market country marketing model.
【Key Words】GM Crops; Light Commercial Vehicles; Marketing Model; International Target Market
