摘要

　　　經(jīng)營(yíng)模式創(chuàng)新是農(nóng)產(chǎn)品國(guó)際化經(jīng)營(yíng)者應(yīng)對(duì)國(guó)際市場(chǎng)激烈競(jìng)爭(zhēng)的必由之路。本文在借鑒發(fā)達(dá)國(guó)家農(nóng)產(chǎn)品國(guó)際化經(jīng)營(yíng)模式的基礎(chǔ)上，根據(jù)中國(guó)農(nóng)產(chǎn)品的經(jīng)營(yíng)現(xiàn)狀，提出了農(nóng)業(yè)產(chǎn)業(yè)鏈管理模式、“公司+協(xié)會(huì)+農(nóng)戶”經(jīng)營(yíng)模式、農(nóng)業(yè)標(biāo)準(zhǔn)化經(jīng)營(yíng)模式三種新的國(guó)際化經(jīng)營(yíng)模式，并對(duì)各種經(jīng)營(yíng)模式的含義、構(gòu)成環(huán)節(jié)、實(shí)施措施進(jìn)行了探討。
　　　國(guó)際農(nóng)產(chǎn)品市場(chǎng)的競(jìng)爭(zhēng)越來越激烈，其手段也不斷升級(jí)，由過去的關(guān)稅壁壘發(fā)展為現(xiàn)在的非關(guān)稅壁壘。面對(duì)新的競(jìng)爭(zhēng)形勢(shì)，農(nóng)產(chǎn)品國(guó)際營(yíng)銷者應(yīng)注意借鑒發(fā)達(dá)國(guó)家農(nóng)產(chǎn)品國(guó)際化的經(jīng)營(yíng)模式，并結(jié)合中國(guó)農(nóng)產(chǎn)品國(guó)際化經(jīng)營(yíng)的現(xiàn)狀，積極開展農(nóng)產(chǎn)品國(guó)際化經(jīng)營(yíng)模式的創(chuàng)新。

關(guān)鍵詞：農(nóng)產(chǎn)品產(chǎn)業(yè)化；農(nóng)產(chǎn)品國(guó)際化

ABSTRAT
　　　Business model innovation is agricultural products to the international market internationalization operators the only way of fierce competition. This paper in the developed countries for reference international operation mode of agricultural products on the basis of Chinese agricultural products, according to the current situation of management, puts forward the agriculture industry chain management mode, the "company + association + farm households" association business model, agriculture standardization management mode three new international business model, and kinds of the business model of meaning, construction link, implementation measures are discussed.
　　　International agricultural product market competition more and more fierce, its method also escalating, from the tariff barriers to the development now non-tariff barriers. Facing the new situation of agricultural products, should pay attention to marketers in the developed countries for reference international business model, and agricultural products and combining the current situation of China's agricultural international operation, and actively developing agricultural products of international business patterns of innovation.

Key words:  agricultural ndustrialization; internationalization of agricultural products
　　　
　　　
　　　
　　　
　　　
　　　
　　　
　　　
　　　　

目  錄

1 農(nóng)業(yè)產(chǎn)業(yè)鏈管理模式……………………………………………………………………6
　　1.1 生產(chǎn)專業(yè)化…………………………………………………………………………6
1.2經(jīng)營(yíng)一體化………………………………………………………………………6
1.3服務(wù)社會(huì)化………………………………………………………………………7
　　1.2“公司+協(xié)會(huì)+農(nóng)戶”經(jīng)營(yíng)模式………………………………………………………7
　　　2.1農(nóng)業(yè)協(xié)會(huì)的職能…………………………………………………………………7
　　2.2“公司+協(xié)會(huì)+農(nóng)戶”經(jīng)營(yíng)模式的運(yùn)行機(jī)制…………………………………………8
3 農(nóng)產(chǎn)品標(biāo)準(zhǔn)化經(jīng)營(yíng)模式…………………………………………………………………9
　　3.1農(nóng)產(chǎn)品標(biāo)準(zhǔn)化建設(shè)體系的構(gòu)成……………………………………………………9
　　3.2 完善農(nóng)產(chǎn)品標(biāo)準(zhǔn)化體系的措施 …………………………………………………10
　3.2.1 廣泛開展農(nóng)業(yè)標(biāo)準(zhǔn)化宣傳與培訓(xùn)工作……………………………………10
　3.2.2 加快標(biāo)準(zhǔn)的制定和貫徹實(shí)施………………………………………………10
　　　3.2.3 盡快完善農(nóng)產(chǎn)品檢驗(yàn)檢測(cè)體系……………………………………………10
　　　3.2.4 培育農(nóng)業(yè)龍頭企業(yè)，創(chuàng)名牌農(nóng)產(chǎn)品………………………………………10
　　　3.2.5建立激勵(lì)機(jī)制………………………………………………………………10
4農(nóng)產(chǎn)品國(guó)際化生產(chǎn)模式…………………………………………………………………10
　　4.1農(nóng)業(yè)國(guó)際化是我國(guó)加入WTO、積極參與經(jīng)濟(jì)全球化進(jìn)程的直接結(jié)果…………11
　　4.2農(nóng)業(yè)國(guó)際化是經(jīng)濟(jì)全球化決定的不可回避的大趨勢(shì)……………………………11
  4.3農(nóng)業(yè)國(guó)際化是我國(guó)工業(yè)化和市場(chǎng)化進(jìn)程的必然選擇……………………………11
5農(nóng)業(yè)的機(jī)遇和挑戰(zhàn)………………………………………………………………………12
　　5.1農(nóng)業(yè)國(guó)際化的機(jī)遇…………………………………………………………………12
　　　5.1.1 改善我國(guó)農(nóng)業(yè)的國(guó)際競(jìng)爭(zhēng)環(huán)境……………………………………………12
　　　5.1.2 進(jìn)一步推動(dòng)我國(guó)農(nóng)業(yè)的對(duì)外開放…………………………………………12
　　　5.1.3 促進(jìn)我國(guó)農(nóng)業(yè)產(chǎn)業(yè)結(jié)構(gòu)的調(diào)整……………………………………………12
　　　5.1.4 維護(hù)國(guó)際農(nóng)產(chǎn)品貿(mào)易秩序…………………………………………………12
　　5.2 農(nóng)業(yè)國(guó)際化的挑戰(zhàn)………………………………………………………………12
　　　5.2.1 農(nóng)業(yè)管理體制將受到較大挑戰(zhàn)……………………………………………12
　　　5.2.2 農(nóng)業(yè)經(jīng)營(yíng)主體缺乏競(jìng)爭(zhēng)能力………………………………………………13
　　　5.2.3 國(guó)內(nèi)農(nóng)產(chǎn)品面臨嚴(yán)峻沖擊…………………………………………………13
6積極應(yīng)對(duì)農(nóng)業(yè)國(guó)際化的機(jī)遇和挑戰(zhàn)……………………………………………………14
　　6.1深化農(nóng)業(yè)管理體制改革……………………………………………………………14
  6.2加強(qiáng)農(nóng)業(yè)國(guó)內(nèi)支持政策……………………………………………………………14
　　6.3建立農(nóng)業(yè)產(chǎn)業(yè)安全保障體系………………………………………………………15
　　6.4積極發(fā)展農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營(yíng)…………………………………………………………15
　　6.5鼓勵(lì)組建農(nóng)業(yè)產(chǎn)業(yè)行業(yè)協(xié)會(huì)和組織………………………………………………15
　　6.6實(shí)施農(nóng)產(chǎn)品出口促進(jìn)政策…………………………………………………………15
7對(duì)農(nóng)業(yè)國(guó)際化的4點(diǎn)建議………………………………………………………………15
  7.1關(guān)于龍頭企業(yè)建設(shè)問題……………………………………………………………15
　　7.2關(guān)于標(biāo)準(zhǔn)化問題……………………………………………………………………16
　　7.3關(guān)于提高組織化程度問題…………………………………………………………16
  7.4關(guān)于理論依據(jù)問題…………………………………………………………………16
參考文獻(xiàn)…………………………………………………………………………………17