[外文翻譯]SWOT分析法/S.W.O.T. Analysis
內(nèi)包含中文翻譯和英文原文，內(nèi)容完善，建議下載閱覽。

①中文頁數(shù) 3

中文字?jǐn)?shù) 3022

②英文頁數(shù) 4

英文字?jǐn)?shù) 10615

③ 摘要
SWOT分析法即強(qiáng)弱機(jī)危綜合分析法，是一個(gè)項(xiàng)目和工商業(yè)衡量優(yōu)勢、劣勢、機(jī)會和威脅的戰(zhàn)略計(jì)劃。用以在制定企業(yè)的發(fā)展戰(zhàn)略前對企業(yè)進(jìn)行深入全面的分析以及競爭優(yōu)勢的定位。
SWOT分析法的用途不只是局限于尋找利益的組織。SWOT分析法還可能用于做決策的機(jī)構(gòu)。例如包括非營利機(jī)構(gòu)、政府機(jī)構(gòu)和個(gè)體經(jīng)營者。SWOT分析法還可能用于威脅的預(yù)防計(jì)劃和管理。SWOT分析法也可能用于對于可行性研究的分析和研究。

SWOT Analysis is a strategic planning method used to eva luate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.
The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired end-state (objective) has been defined. Examples include: non-profit organizations, governmental units, and individuals. SWOT analysis may also be used in pre-crisis planning and preventive crisis management. SWOT analysis may also be used in creating a recommendation during a viability study.


④關(guān)鍵字 SWOT分析/ SWOT analysi

⑤參考文獻(xiàn)
黃昭虎, SWOT分析法[M], 芝加哥：芝加哥大學(xué)出版社，2009，3，13-19.