xx食品公司產(chǎn)品價(jià)值提升途徑探索

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摘要
截止2012年，根據(jù)國(guó)家質(zhì)檢總局網(wǎng)站統(tǒng)計(jì)數(shù)據(jù)，全國(guó)共有3910家豆制品企業(yè)獲得食品生產(chǎn)許可證，可想而知，規(guī)模較小的豆制品企業(yè)以及手工作坊更是不計(jì)其數(shù)。大型豆制品加工企業(yè)，憑借自己的經(jīng)濟(jì)實(shí)力建立區(qū)域生產(chǎn)基地或全國(guó)性的生產(chǎn)基地，利用資金和品牌優(yōu)勢(shì)進(jìn)行多元經(jīng)營(yíng)，擴(kuò)大產(chǎn)品市場(chǎng)覆蓋率，銷售渠道主要是大賣場(chǎng)和超市，對(duì)于社區(qū)和小型菜市場(chǎng)往往較難涉足；相反，由于豆制品屬于生鮮食品，保質(zhì)期較短，以及老百姓的消費(fèi)習(xí)慣生活習(xí)慣等給小型企業(yè)留出了巨大的市場(chǎng)空間。因而眾多小型豆制品企業(yè)憑借自己的特色產(chǎn)品和低成本的優(yōu)勢(shì)，與大企業(yè)形成競(jìng)爭(zhēng)態(tài)勢(shì)。據(jù)統(tǒng)計(jì)，我國(guó)目前90%左右的豆制品市場(chǎng)被傳統(tǒng)的手工作坊、設(shè)備簡(jiǎn)陋的小型企業(yè)占領(lǐng)，雖然當(dāng)前全國(guó)各地相繼加大了對(duì)豆制品的市場(chǎng)整治力度，但是我國(guó)豆制品生產(chǎn)的完全工業(yè)化，還需要相當(dāng)長(zhǎng)的一段時(shí)間。所以在這樣一個(gè)背景下，作為一家中小型的豆制品企業(yè)，占據(jù)一定的市場(chǎng)、具有一定的產(chǎn)品競(jìng)爭(zhēng)力則至關(guān)重要，如此，提高產(chǎn)品的價(jià)值以提升市場(chǎng)競(jìng)爭(zhēng)力也就成為了重中之重。
本文以xx食品有限公司為例進(jìn)行研究分析，針對(duì)其企業(yè)發(fā)展過(guò)程中影響產(chǎn)品價(jià)值的因素進(jìn)行研究探索，以企業(yè)生產(chǎn)流程為線索，找尋解決問(wèn)題的思路和途徑，繼而找到其他企業(yè)發(fā)展共性，希望能對(duì)中小食品企業(yè)提高產(chǎn)品價(jià)值有所借鑒作用。

關(guān)鍵字: 產(chǎn)品價(jià)值 收益 成本 途徑

Abstract
By 2012, according to the general administration of quality supervision, inspection and quarantine site statistics, the national total of 3910 soybean enterprises get the food production license, it is conceivable that smaller soy products enterprise and manual mill is countless .Large bean products processing enterprises, with their own economic strength of establishing production base of regional or national production base, the use of capital and brand advantage for multiple business, expand product market coverage, sales channels are mainly large stores and supermarkets, for communities and small vegetable markets tend to be difficult in ;On the contrary, because soy products are fresh food , short shelf life, and people's consumption habits such as small businesses to set aside the huge market space. So many small bean products enterprises with their own characteristics and the advantage of low cost, form the competition with large enterprises .According to statistics, at present about 90% of the soy products market in China is the traditional manual mill, equipment humble occupation for smaller companies, although the current across the country have increase the intensity of the soybean market regulation, but completely industrialization of soybean production in our country, also need quite a long time .So under such a background, as an enterprise of small and medium-sized soy products, occupy a certain market, has a certain product competitiveness is very important, so, improve the value of the product in order to enhance market competitiveness has become the top priority.
In this paper, the above The Leader company in shanghai as a case study analysis, for the enterprise development to study the influence on the value of the product in the process of exploration, in enterprise production process for clues, find the ideas and ways to solve the problem, then find other common enterprise development, hope to do well for small and medium-sized food enterprises to improve product value.

Key Words：Product value Income Cost Way

目錄
引言 1
第一章 產(chǎn)品價(jià)值理論基礎(chǔ) 3
1.1價(jià)值的定義 3
1.2產(chǎn)品價(jià)值分析 3
1.2.1產(chǎn)品價(jià)值含義 3
1.2.2產(chǎn)品價(jià)值分析理論依據(jù) 3
1.2.3產(chǎn)品價(jià)值分析主要原理 4
第二章 力德爾食品有限公司產(chǎn)品價(jià)值分析 6
2.1 xx食品有限公司簡(jiǎn)介 6
2.2 企業(yè)產(chǎn)品分析 6
2.2.1產(chǎn)品主要類別 6
2.2.2產(chǎn)品銷路及效益 7
2.2.3主營(yíng)產(chǎn)品分析 7
2.3 產(chǎn)品優(yōu)勢(shì)分析 8
2.3.1產(chǎn)品成本優(yōu)勢(shì) 8
2.3.2產(chǎn)品收益優(yōu)勢(shì) 9
2.4產(chǎn)品價(jià)值缺陷 9
2.5產(chǎn)品價(jià)值缺陷原因分析 10
2.5.1原料采購(gòu)與利用 10
2.5.2生產(chǎn)效率及生產(chǎn)水平 11
2.5.3市場(chǎng)價(jià)格和產(chǎn)品附加值 12
第三章 產(chǎn)品價(jià)值提升途徑探索 14
3.1控制產(chǎn)品原料投入和產(chǎn)品產(chǎn)出 14
3.1.1 嚴(yán)控原料質(zhì)量及篩選過(guò)程 14
3.1.2 提高原料利用率和降低產(chǎn)品廢品率 15
3.2 提高生產(chǎn)效率 15
3.2.1提升人員技能 16
3.2.2提高機(jī)械化水平 16
3.3提升產(chǎn)品市場(chǎng)價(jià)值 17
3.3.1開拓新興市場(chǎng)及擴(kuò)大市場(chǎng)份額 17
3.3.2深加工產(chǎn)品及提升產(chǎn)品附加值 18
3.3.3提升品牌價(jià)值走持續(xù)發(fā)展道路 19
第四章 產(chǎn)品價(jià)值提升企業(yè)內(nèi)部保障 21
4.1 建立完善的人事和薪資體系 21
4.2 借助信息和科技快速成長(zhǎng)成熟 21
4.3 逐漸形成獨(dú)有企業(yè)文化以推動(dòng)長(zhǎng)遠(yuǎn)發(fā)展 22
結(jié)束語(yǔ) 24
參考文獻(xiàn) 25