xx食品公司產(chǎn)品價值提升途徑探索

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摘要
截止2012年，根據(jù)國家質(zhì)檢總局網(wǎng)站統(tǒng)計數(shù)據(jù)，全國共有3910家豆制品企業(yè)獲得食品生產(chǎn)許可證，可想而知，規(guī)模較小的豆制品企業(yè)以及手工作坊更是不計其數(shù)。大型豆制品加工企業(yè)，憑借自己的經(jīng)濟實力建立區(qū)域生產(chǎn)基地或全國性的生產(chǎn)基地，利用資金和品牌優(yōu)勢進行多元經(jīng)營，擴大產(chǎn)品市場覆蓋率，銷售渠道主要是大賣場和超市，對于社區(qū)和小型菜市場往往較難涉足；相反，由于豆制品屬于生鮮食品，保質(zhì)期較短，以及老百姓的消費習慣生活習慣等給小型企業(yè)留出了巨大的市場空間。因而眾多小型豆制品企業(yè)憑借自己的特色產(chǎn)品和低成本的優(yōu)勢，與大企業(yè)形成競爭態(tài)勢。據(jù)統(tǒng)計，我國目前90%左右的豆制品市場被傳統(tǒng)的手工作坊、設備簡陋的小型企業(yè)占領(lǐng)，雖然當前全國各地相繼加大了對豆制品的市場整治力度，但是我國豆制品生產(chǎn)的完全工業(yè)化，還需要相當長的一段時間。所以在這樣一個背景下，作為一家中小型的豆制品企業(yè)，占據(jù)一定的市場、具有一定的產(chǎn)品競爭力則至關(guān)重要，如此，提高產(chǎn)品的價值以提升市場競爭力也就成為了重中之重。
本文以xx食品有限公司為例進行研究分析，針對其企業(yè)發(fā)展過程中影響產(chǎn)品價值的因素進行研究探索，以企業(yè)生產(chǎn)流程為線索，找尋解決問題的思路和途徑，繼而找到其他企業(yè)發(fā)展共性，希望能對中小食品企業(yè)提高產(chǎn)品價值有所借鑒作用。

關(guān)鍵字: 產(chǎn)品價值 收益 成本 途徑

Abstract
By 2012, according to the general administration of quality supervision, inspection and quarantine site statistics, the national total of 3910 soybean enterprises get the food production license, it is conceivable that smaller soy products enterprise and manual mill is countless .Large bean products processing enterprises, with their own economic strength of establishing production base of regional or national production base, the use of capital and brand advantage for multiple business, expand product market coverage, sales channels are mainly large stores and supermarkets, for communities and small vegetable markets tend to be difficult in ;On the contrary, because soy products are fresh food , short shelf life, and people's consumption habits such as small businesses to set aside the huge market space. So many small bean products enterprises with their own characteristics and the advantage of low cost, form the competition with large enterprises .According to statistics, at present about 90% of the soy products market in China is the traditional manual mill, equipment humble occupation for smaller companies, although the current across the country have increase the intensity of the soybean market regulation, but completely industrialization of soybean production in our country, also need quite a long time .So under such a background, as an enterprise of small and medium-sized soy products, occupy a certain market, has a certain product competitiveness is very important, so, improve the value of the product in order to enhance market competitiveness has become the top priority.
In this paper, the above The Leader company in shanghai as a case study analysis, for the enterprise development to study the influence on the value of the product in the process of exploration, in enterprise production process for clues, find the ideas and ways to solve the problem, then find other common enterprise development, hope to do well for small and medium-sized food enterprises to improve product value.

Key Words：Product value Income Cost Way

目錄
引言 1
第一章 產(chǎn)品價值理論基礎 3
1.1價值的定義 3
1.2產(chǎn)品價值分析 3
1.2.1產(chǎn)品價值含義 3
1.2.2產(chǎn)品價值分析理論依據(jù) 3
1.2.3產(chǎn)品價值分析主要原理 4
第二章 力德爾食品有限公司產(chǎn)品價值分析 6
2.1 xx食品有限公司簡介 6
2.2 企業(yè)產(chǎn)品分析 6
2.2.1產(chǎn)品主要類別 6
2.2.2產(chǎn)品銷路及效益 7
2.2.3主營產(chǎn)品分析 7
2.3 產(chǎn)品優(yōu)勢分析 8
2.3.1產(chǎn)品成本優(yōu)勢 8
2.3.2產(chǎn)品收益優(yōu)勢 9
2.4產(chǎn)品價值缺陷 9
2.5產(chǎn)品價值缺陷原因分析 10
2.5.1原料采購與利用 10
2.5.2生產(chǎn)效率及生產(chǎn)水平 11
2.5.3市場價格和產(chǎn)品附加值 12
第三章 產(chǎn)品價值提升途徑探索 14
3.1控制產(chǎn)品原料投入和產(chǎn)品產(chǎn)出 14
3.1.1 嚴控原料質(zhì)量及篩選過程 14
3.1.2 提高原料利用率和降低產(chǎn)品廢品率 15
3.2 提高生產(chǎn)效率 15
3.2.1提升人員技能 16
3.2.2提高機械化水平 16
3.3提升產(chǎn)品市場價值 17
3.3.1開拓新興市場及擴大市場份額 17
3.3.2深加工產(chǎn)品及提升產(chǎn)品附加值 18
3.3.3提升品牌價值走持續(xù)發(fā)展道路 19
第四章 產(chǎn)品價值提升企業(yè)內(nèi)部保障 21
4.1 建立完善的人事和薪資體系 21
4.2 借助信息和科技快速成長成熟 21
4.3 逐漸形成獨有企業(yè)文化以推動長遠發(fā)展 22
結(jié)束語 24
參考文獻 25