隨著網絡時代電子商務大規(guī)模發(fā)展，電子商務企業(yè)文化隨之產生，它在一個企業(yè)在產生的一種新的價值觀，使企業(yè)內部資源得到從新整合，在為企業(yè)帶來降低交易成本，提高效率，縮短生產周期等諸多好處的同時，也對已有的企業(yè)文化發(fā)起了挑戰(zhàn)。電子商務的興起是一場由技術手段飛速發(fā)展而引發(fā)的商業(yè)運作模式的變革，傳統(tǒng)經濟活動的生存基礎、運作方式和管理機制均發(fā)生了徹底改變，傳統(tǒng)的企業(yè)文化也面臨著巨大的沖擊。

With the development of large-scale e-commerce Internet age the resulting e-business culture it is an enterprise in the production of a new value so that the new integration of internal resources for the enterprises to reduce transaction costs and improve efficiency shorten the production cycle and many other benefits but also on the existing corporate culture challenged. The rise of e-commerce is a means of rapid development of technology-led business models change the survival of traditional economic activities based on mode of operation and management mechanisms have undergone radical change the traditional corporate culture also faces enormous impact.